?Paid Media Manager - SaaS Company - Demand Generation - In-house Salary up to £60,000 East Sussex / Hybrid / Remote Talent Hub is working with successful Sussex based SaaS company who are bringing their Paid Media function in-house.
This Paid Media role requires a Paid Media Specialist with expertise in delivering performance and commercial ROI, from within the SaaS or B2B Lead Gen, focused sectors.
Working into their Head of Digital this is a pivotal strategic role and with a PPC delivery focus, owning and reviewing PPC, Display and Paid Social.
You will drive and increase B2B funnel demand, lead generation through Paid Media activity and optimisation.
You will join a collaborative, creative and friendly company who champion communication, engagement and welcome new ideas to challenge their current landscape and drive positive results.
This job can be remote with monthly office visits or hybrid.
Key responsibilities for the Paid Media Manager include: Develop and execute a comprehensive Paid Media strategy to drive ROI and key performance objectives.
Manage and optimise all Paid Media campaigns inline with the wider digital marketing strategy.
Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
What you will need for this Demand Generation Manager job: Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
Experience in B2B funnel Demand Generation.
Experience of budget management, reporting and analysis.
Experience of knowledge of HubSpot would be useful but not essential.
Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
An eye for design, with experience of briefing designers on digital marketing assets.
This employer offers excellent benefits, fantastic holidays and flexible bank holidays, work life balance and in particular this job could offer brilliant development opportunities within the company.