JOB TITLE: Copy and Content Manager LOCATION: Stoneleigh Park, CV8 RESPONSIBLE TO: Head of Marketing and Communications SALARY: £35,000 per annum BRIEF SUMMARY OF MAIN PURPOSE OF JOB: As the Copy and Content Manager, you will play a vital role in delivering the marketing strategy for our client by creating clear and compelling copy for a variety of internal and external communications and campaigns.
You will be responsible for defining and maintaining the brand's tone of voice, ensuring that all communications across the organisation are high-quality and consistent.
This position requires collaboration with the marketing team and other departments to craft engaging content that resonates with target audiences.
PRINCIPAL DUTIES AND RESPONSIBILITIES: Collaborate with colleagues, members, and industry stakeholders to develop a robust understanding of the landscaping sector, ensuring technical accuracy and relevance in your writing.
Produce clear and compelling copy that effectively communicates the Association's strategy, engages members and potential members, and accurately represents the brand.
Create content across a variety of channels in partnership with the marketing team, ensuring a cohesive message throughout all materials.
Develop and uphold a consistent, appropriate tone of voice for the Association, ensuring alignment across all communications.
Edit and proofread copy provided by colleagues or external sources as needed to ensure quality and adherence to brand standards.
Take ownership of the quarterly journal, 'Landscape News,' managing content creation, layout, and distribution.
Create and maintain a press release calendar to ensure timely production and dissemination of communications.
Update and maintain a comprehensive marketing communications plan, ensuring that all content aligns with organizational objectives.
Review existing marketing materials to guarantee that all information is current, accurate, and meets established guidelines.
Stay abreast of copywriting and storytelling best practices, sharing insights and knowledge with colleagues to elevate the overall standard of copywriting across teams.
Support marketing, membership, and policy departments during events to enhance content delivery and engagement with attendees.
QUALIFICATIONS AND EXPERIENCE: Proven experience in copywriting, content creation, or a similar role, preferably within a marketing or communications environment.
Strong understanding of the marketing and communications landscape, particularly within the landscaping or related industries.
Excellent written communication skills, with a keen eye for detail and a commitment to high-quality standards.
Experience in managing publications or journals is highly desirable.
PERSONAL ATTRIBUTES: Creative thinker with the ability to generate innovative content ideas.
Strong organisational skills and ability to manage multiple projects concurrently.
Collaborative team player with excellent interpersonal skills.
Passionate about producing engaging content that drives member engagement and reinforces the brand.
APPLICATION PROCESS: Interested candidates are encouraged to submit their CV along with a cover letter detailing their relevant experience and suitability for the role.
We look forward to receiving your applications and welcoming a talented Copy and Content Manager to our client's team!