Hybrid working - 2 days per week needed onsite.
Our client comprises of two iconic baked goods brands with a strong history and heritage who have now merged to create one unique, integrated company.
Owned by an FMCG giant who operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).
An exciting opportunity has arisen for a Brand Manager.
About the Role This is a really exciting, 360 role which involves full marketing mix, from product change, packaging, visual identity restage brand positioning to working on activation.
You will be working predominantly on one of the top 5 brands in the portfolio.
Supporting the Marketing Controller of the assigned category in the definition of positioning and detailed strategies, developing and implementing ideas, projects, and other required actions, by monitoring and managing costs (e.g.
advertising, promotions, research spend) to keep them within budget boundaries.
Main Responsibilities Working with relevant stakeholders to provide information to and support the Marketing Controller in the strategic plan preparation Managing the advertising, promotion, research and market analyses costs Supporting the Portfolio strategy, including defining the brand's positioning, proposing SKU's and sharing new product development strategy for approval Supporting various teams in the promotional strategy definition and material development activities Working to oversee and monitor the Profit and Loss single items and global result to suggest countermeasures Supporting the analysis of results, calculating related KPIs, and monitoring and following up on them Participating in the proposal, implementation and follow up of strategic and operational improvement projects Experience needed Brand Marketing experience, preferably within FMCG or similar industry New Product Development exposure Ability to articulate the brand in an appropriate manner Solid marketing experience essential Excellent communication skills in the English language Project and Team management, including leadership and interpersonal skills Agency management Financial acumen with analytical skills Problem Solving and decision making