Account Based Marketing (Abm) Director

Job Overview Everest Group, a leading research firm, is looking for a remote account-based marketing director to play a pivotal role in driving our ABM strategy, scaling engagement with our priority accounts and driving commercially focused demand generations campaigns and tactics globally.
This individual will be a key member of the marketing leadership team focused on driving strategic initiatives, developing innovative ABM approaches, and fostering a team to activate growth-oriented campaigns.
The ideal candidate will possess a strong understanding of ABM principles with a passion for creating end-to-end customer journeys, ABM plans and strategy as well as collaborating cross functionally across the firm, with a close partnership with Sales and Analysts.
Additionally, the candidate must be a detail-orientated collaborator who enjoys creating high-impact engagements for clients and prospects and enjoy creating supporting architecture (people, process, teams) to enable a scalable strategy.
A successful team member will be strategic, collaborative, and results-oriented.
Key Skills A growth mindset with a passion for creating brand impact and supporting revenue growth through ABM and client engagement initiatives Ability to think through end-to-end campaign management by leveraging an omnichannel approach to ABM campaigns Direct experience in building ABM campaigns in collaboration with sales in a highly complex professional services environment A passion for marketing that results in clear, measurable business impact.
Stay abreast of the changing growth, digital and ABM marketing landscape with an ability to articulate measurable goals and strategy in collaboration with stakeholders across the organization Experience managing a globally remote team and fostering team member's growth Key Responsibilities Serve as the go-to-expert for ABM campaigns and supporting infrastructure Act as a thought leader for how to conduct best-in-class account-based marketing campaigns and develop stakeholder-based engagement programs Foster team growth to meet year on year growth and revenue targets and build a scalable, high-performance team focused on driving engagement and new revenue opportunities Work with internal stakeholders on how best to conduct campaigns to niche audiences Architect data infrastructure to support scalable ABM activities Leverage existing technology platforms (6sense, SFDC, Marketo, User Gems, etc.)
to drive efficiencies and scalable campaigns Coordinate the execution of marketing campaigns that raise brand awareness, generate leads, and nurture customers Lead and manage ABM campaigns from inception to completion, with an eye for innovation and creativity Define project objectives, develop schedules, and communicate between marketing team and cross-functional teams Develop strong relationships with internal stakeholders to process and prioritize marketing campaign requests Integrate with cross-functional teams, ensure alignment and foster collaboration on firm objectives Measure campaign effectiveness, launch iterative improvements and foster ongoing collaboration with internal stakeholders Essential skills Extensive experience in ABM strategy, client engagement campaigns and programs and campaign activation in complex professional services organizations Experience with technology platforms such as 6sense, Salesforce, Marketo, User Gems, etc.
(CRM, Marketing Automation, Intent Insights) Excellent written and verbal communication skills, as well as strong interpersonal skills Ability to create short and long project plans and execute Experience working in a globally remote team Excellent project management skills and the ability to work on multiple projects simultaneously.
Highly organized and self-motivated with the ability to prioritize tasks Able to work accurately and meet strict deadlines.
Attention to detail Passion for digital and marketing operations that results in clear, measurable business impact Proactive, strategic thinker, and swift executioner with the ability to use initiative and solve problems Strong communication skills to effectively convey project objects, expectations, and updates to team members and stakeholders Knowledgeable about current marketing techniques and best practices Motivated by a fast-paced, entrepreneurial-like atmosphere, where you can make significant contributions B2B marketing and/or professional services firm experience preferred About Everest Group Everest Group is a leading research firm helping business leaders make confident decisions.
We guide clients through today's market challenges and strengthen their strategies by applying contextualized problem-solving to their unique situations.
This drives maximized operational and financial performance and transformative experiences.
Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance.
Find further details and in-depth content at www.everestgrp.com .
Everest Group is with you on the journey.
We are committed to empowering team members to develop their potential, share their authentic selves, and inclusively engage.
This means we continually celebrate the diverse journeys different individuals cultivate.
We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger.
If you share our values and enthusiasm for solving challenges, you will find a home at Everest Group.
Remote Work and Travel (Including International) : The candidate must be comfortable with a combination of remote work and travel, with the flexibility to work from home when not traveling and travel as needed to client sites, conferences, training sessions or company events, both domestically and internationally.
The ability to maintain productivity and communication while on the road, including during international trips, is essential Everest Group complies with the GDPR, CCPA/CPRA and other data protection regulations.
For more information on how Everest Group processes your personal information, please read our Privacy Notice ( www.everestgrp.com/privacy-notice-for-applicants-employees-and-contractors/) .
By submitting this application, you indicate that you have read and understand our privacy terms and consent to the processing of your personal information by us.
To exercise your data subject rights under GDPR, CCPA/CPRA you can fill in our form available at Data Rights – Everest Group (everestgrp.com) .
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Everest Group is an equal opportunity employer.
We have a culture of inclusion, and we provide equal opportunities for all applicants and employees, including those with disabilities.
We are committed to providing an environment that is free of all discrimination and harassment and to treating all individuals with respect.